YouTube, Santa Clara, CA
Creative Lead, YouTube Brand Creative Studio
2018 - Present
Damnwell Works, Minneapolis, MN Creative Director, Producer, Copywriter, Consultant
2016 - Present
SYFY, New York, NY Vice President & ECD, SYFY Brand Creative
2015 - 2016
Taproot, New York, NY
Brand Strategist; Copywriter/Copy Editor
2013 – 2019
SYFY, New York, NY Creative Director & Head of Copy, Brand Creative
2011 - 2015
SYFY, New York, NY Senior Copywriter, Marketing and Brand Creative
2010 - 2011
2018 - Present
Creative oversight of promotional campaigns for YouTube’s original series, movies, and events, including the global hit show Cobra Kai, documentaries for Coachella and Shawn Mendes, and livestreams for Sir Paul McCartney and Coldplay.
ECD of YouTube’s responsibility platforms and initiatives
Development and oversight of YouTube branding AV
Creative consulting for sister departments in their brand and marketing initiatives.
Management of writers, editors, art directors, producers, and ACDs
Damnwell Works, Minneapolis, MN Creative Director, Producer, Copywriter, Consultant
2016 - Present
Partner with clients in the entertainment and advertising industries on a range of projects for consumer, brand and trade creative. Services provided include brand strategy, creative strategy, creative direction, editorial direction & development, concepting, copywriting, content creation, and ghost writing for executive presentations.
Clients include A&E, AMC, BBCA, Biography, E!, History, IFC, Lifetime, NBCUniversal, SYFY, TBS & TNT.
SYFY, New York, NY Vice President & ECD, SYFY Brand Creative
2015 - 2016
Established and implemented Syfy brand image and voice across all platforms, and set expectations and parameters that result in best possible work.
Led a large team of creative directors, writers, editors, producers and graphic designers in execution of all creative work.
Translated audience research and industry trends into innovative creative strategy for all consumer-facing brand and promotional initiatives
Represented the Syfy brand in executive-level communications and presentations to sister networks, senior NBC Universal leadership, and internal creative partners.
Created innovative team and project structures that allow SYFY to react with agility to sudden opportunities and fast-moving deadlines.
Developed internal talent into experts of their fields and position them for growth within the company and industry.
Worked hand in hand with Syfy’s international territories to roll out the brand refresh abroad, conducting in depth trainings to ensure continuity of identity from region to region.
Taproot, New York, NY
Brand Strategist; Copywriter/Copy Editor
2013 – 2019
Wrote and developed brand positioning and key messaging by target for the following not-for-profit organizations to increase broad awareness, drive fundraising efforts and garner support from local and national officials: IRAP (International Refugee Assistance Project); Feerick Center For Social Justice; New York Urban Debate League
SYFY, New York, NY Creative Director & Head of Copy, Brand Creative
2011 - 2015
SYFY, New York, NY Senior Copywriter, Marketing and Brand Creative
2010 - 2011